Every life path has a natural business model built into it. LP 1 leads from authority, LP 3 builds audiences, LP 4 builds systems, LP 8 builds empires. Most people fail in business because they're running the wrong model for who they are. This maps every life path to a specific business model, first offer, and positioning angle. The thing I wish someone had told me before I started.
I spent the first eighteen months of Built To Ascend building the wrong business. Not a bad business. The wrong one. For me. I was trying to build an audience. Posting daily, chasing reach, doing the dance everyone tells you to do. And it was like pushing a wheelbarrow of wet sand uphill. Every day. Forever. I'd come in off site, knackered, and force myself to make content I didn't believe in, in a format that didn't suit me, for people who weren't my people. Then I worked out my Life Path. I'm a 1. And 1s don't build audiences. We build authority. The minute I understood that, the whole thing got easier. Because I stopped fighting my own w…
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